masterpiece and its family of subsets.
If the name Michelangelo means anything to you, you’ll know that he painted the ceiling of the Sistine Chapel and sculpted the statue of David. You may not be too familiar with his architectural drawings and inventive sketches – but his helicopter plans, from the 1500s, are pretty famous.
Indeed, Michelangelo was so talented and his work so prolific, he continues to inspire art and artists to this day. So it’s no surprise to see his influence in the branding program for the Artisan group.
Artisan means ‘to instruct in the arts” and is often used to capture the essence of craftsmanship in skills like blacksmithing, woodworking and pottery. It was in this spirit that Kirk created the hand drawn look of woodcuts for the capital A of Artisan’s parent company.
He then wove that aesthetic into a ‘crafty’ expression for each of the subsidiary operations. The resulting logos are earthy and basic, yet they all have a common elegance that unites them as the Artisan family of brands.
Which brings us back to the subject of Michelangelo and the question of whether he’d approve of Kirk’s designs? We’re betting Michelangelo would find the power of branding in today’s world, intriguing. We think he might even suggest that branding is like a rebirth of the Renaissance.
Because it kind of is. “The Power of Good Design”
Branding, Logo Design, Print Collateral, Branded Environments, Graphic Standards Manual Agency: Applied Communications
FROM THE CUTTING ROOM FLOOR
Early concept development sketches. Starting off with sheets of grid paper and a pen in hand is always my go to tools for concept development. The "Artisan" approach to concept development sketching allows the good ideas rise to the top.